Word: paquin
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Dates: during 1950-1959
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...success, Paris couture in general is in parlous economic shape. Eastern European markets (except for exiled royalty) have dried up. Currency and import restrictions have cut purchases from Britain, Spain, Scandinavia, Brazil and Argentina. Since war's end eleven major houses have closed (among them: Molyneux, Lelong, Paquin, Worth, Schiaparelli). The big houses make their money on sales to the U.S. and abroad, or on sidelines-perfume, hosiery, etc. But most depend on private individual customers, who even at Dior account for more than 60% of the total dress sales. Nowadays, few couturiers do much better than break even...