Word: paragraphs
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...speech he prepared for that Tuesday-night debate, Kennedy had included a paragraph of praise for Carter. But then he picked up a newspaper and read a comment by Hamilton Jordan, the President's deputy campaign chairman. "We could do it without him," Jordan had said of the campaign, "but it will be easier with him. He doesn't matter so much himself, but his people do." With that, Kennedy toned down his speech to only one mention of Carter, and the result was hardly an endorsement...
...Campus Democrats of America is the "official student wing of the Democratic party." Its press kit teatures a one-paragraph clipping from page 51 of The New York Times of June 3, 1979, the early date at which the CDA decided to endorse President Carter for re-election. There is also a letter with the salutation "Dear fellow Democrats," which points out that one of the organization's seven goals is to "create a win psychology." A memo paid for by the Democratic National Committee mentions proudly that when President Carter called for draft registration, "the CDA immediately...
...Eisen, the bank's senior vice president for marketing, had the document "translated" from federalese into passable English. And then, because he was convinced that no customer would wade through the booklet, Eisen inserted a readership test. In 100 of the 120,000 copies, he placed a special paragraph that read: "Any customer who receives a disclosure that includes this paragraph, can get $10 simply by writing 'regulation' and the customer's name and address." At a cost of $69,000, the bank in May and June sent out the 4,500-word pamphlet on Regulation...
WHAT IF a writer lured you into a tantalizing, suggestive paragraph, and abruptly ended...
TIME's Essay "Guarding the Door" [June 2] dealt well with the issue of a continued welcome to immigrants until the last paragraph. There Lance Morrow suggested that the rational lines must be drawn as to whom we can accept...