Word: paramount
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Dates: during 1930-1939
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Then, in Cinema: "The Buccaneer (Paramount). On Jan. 8, 1815, 'Old Hickory' Jackson and his ragged army . . . turned back the British at New Orleans in an extra-inning battle...
Every Day's A Holiday (Paramount). In the peculiar idiom of show business, Mae West's art comes under the head of umph. This quality is expressed by sinuous gyrating and prurient murmurings. That this sort of thing will make money is well established. Actress West's last recorded cinema earnings (1936) were $323,000, about as much salary as Bethlehem Steel's president, Eugene G. Grace, and the chairman of its board, Charles M. Schwab, draw down together. That umph sometimes shocks the public is established...
...Every Day's A Holiday Paramount made a determined effort to de-umph Mae West by vacuum-cleaning the script, disguising Mae in a fantastic black French periwig. But, like trying to purify the water by whitewashing the village pump, it did not work. To situations considerably less potential than the story of Adam & Eve, Actress West imparts a meaning all her own; despite all directorial and script-writing efforts to make her steer a straight course, she still writhes as she pleases. As sexless a game as selling a sucker the Brooklyn Bridge resembles, in the West vernacular...
With the release of Every Day's A Holiday, Paramount and Mae West parted company. She is under contract to Producer Emanuel Cohen, whose production Paramount has sponsored. Last week Producer Cohen and Adolph Zukor, Paramount head, climaxed a four-year feud by calling off their deal. What bothered Paramount more than Mae West's loss was that on Producer Cohen's personal payroll is Crooner Bing Crosby...
Wells Fargo (Paramount), like The Covered Wagon, The Iron Horse, The Forty-Niners, but refreshed by a newer technique, attempts to show the winning of the West, with pioneering Expressmen Henrv Wells and William Fargo...