Word: paramount
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Dates: during 1950-1959
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...Paramount demonstrated its new entry in the big-screen sweepstakes, VistaVision, to be shown on a screen 1.77 times as wide as it is high (as compared with 1.33 to 1 for the traditional screen and 2.55 to 1 for Fox's CinemaScope). Adaptable to standard movie-house projectors, the high-wide process is also handsome; no matter where the moviegoer sits in the theater, the picture is always in focus. Paramount plans to make all its future films in VistaVision. Coming Vista Visions: White Christmas (with Bing Crosby), DeMille's The Ten Commandments...
...January, he announced that he was through as a TV actor. "Why do it?" he said. "I don't need it." Bing intends to keep his hand in as a producer of TV dramas and to continue acting in movies (he is currently making Country Girl for Paramount...
...Garters (Paramount) is probably the first musical in history in which the music can hardly be heard because the Technicolor is so loud. The first scene is all yellow-egg yellow; the sky is yellow and the earth is yellow. Apparently the studio is trying to get across the point that it is a clear...
...three pay-as-you-see systems use the basic technique of broadcasting "scrambled" signals that form a picture only when unscrambled by a special device attached to the receiving set. Telemeter Corp., 54% owned by Paramount Pictures, uses a coin box hitched to the TV set, which unscrambles the picture when the proper amount of money is inserted. Zenith Radio Corp.'s Phonevision, now awaiting an FCC decision, originally used a special unscrambling signal transmitted to the set via a telephone-line attachment, and depended on the phone company to do the billing. But now Phonevision has several alternate...
Many moviemakers, who have seen their audience shrink 40% in the last five years largely because of TV, are now in the pay-as-you-see ranks. Like Paramount, which has poured $1,000,000 into Telemeter, they think pay-as-you-see would1) win back the moviegoers lost to TV, and 2) make fans out of the occasional moviegoers. With pay-as-you-see, a whole family could see first-run pictures for only a dollar or so, v. the $2 to $4 it now costs (often plus baby sitter). Said Sam Goldwyn: "Paid television must come'." Movie...