Word: paramount
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Dates: during 1950-1959
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Silent Movie Vamp Gloria Swanson, 51, making a Hollywood comeback in Paramount's forthcoming Sunset Boulevard, revealed that she is also having a go at the literary life. Still at work on a book about "glamour over 40" for Prentice-Hall, she has agreed to write her autobiography for Doubleday...
...Lawless (Paramount) is not only a good movie but, considering its makers, it is also as unexpected as a slum documentary by Cecil B. DeMille. Produced by William H. Pine and William C. Thomas (the "Dollar Bills"), longtime Hollywood specialists in low-budgeted blood & thunder hokum (Captain China, El Paso), it is an honest, unpretentious picture about racial prejudice and mob violence...
...authority, but they are vague in making good and sometimes stupidly petty. One point of friction between Bao Dai and French High Commissioner Léon Pignon concerns the high commissioner's residence in Saigon. It is the old imperial palace, and the symbol, in native eyes, of paramount place. Bao Dai wants it for his own use, and he stays away from the city lest he lose face by residing elsewhere. The French, with bureaucratic pigheadedness, have refused to part with it, though there are reports that they will soon...
Despite the glamour of moviemaking, Hollywocdians have always thought that the fattest profits in the movie industry were made by the theater operators. Last week they had proof. The two Paramount companies, divorced last year in line with the U.S. Supreme Court decision to separate production from exhibition, issued their first quarterly reports...
...United Paramount Theaters, the exhibition company, earned $3,193,000 (98? a common share), a great deal more than the $1,441,000 (45? a share) earned by Paramount Pictures Corp. Nevertheless, moviemen did not think that the reports told the final story. Production earnings were on the rise, while exhibition profits, hard hit by television, were slipping. Some moviemakers thought that TV, which is beginning to look profitable to producers (TIME, May 1), may eventually help them as much as it hurts the theaters...