Word: paramount
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Dates: during 1960-1969
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Undisputed king of Hollywood at the time was Louis B. Mayer, who was convinced that "those Selznick boys will come to no good." Proving him wrong, David left MGM, became a $104,000-a-year boss at Paramount-and married the crown princess herself, L. B. Mayer's daughter Irene. L.B. imperiously refused to greet Selznick at the wedding, though when David at 30 returned to the M-G-M fold, wags quipped, "The son-in-law also rises." It was a canard that was not buried until Mayer's 1957 will, in which L.B. noted that...
DISCOVERY (ABC, 12-12:30 p.m.). Newsreels and vignettes from days "When Mommy and Daddy Were Young"; Sinatra at the Paramount, The Shadow on radio, a world war raging...
When they set the date, no one realized. Manhattan's Paramount Theater found itself reopening, after an eight-month supposedly permanent closing, on Good Friday, traditionally among the worst box-office days of the year. What's more, it was also the beginning of Passover. It should have been double cyanide for the grosses. Instead, the first customers lined up at 2 a.m., and by 8, when the doors opened, the crowd was so thick that people were getting sick. The crush broke the glass on the cashier's box, and the money came in so hand...
...just like the good old days, when the Paramount's bobby-soxers swung and shrieked to Benny Goodman's clarinet and all but ate up Frankie Sinatra alive. But with a difference. TV has created a new generation of fans, and the man that the special 40-cop detail inside the Paramount was trying to keep alive was nobody from the ten rock-'n'-roll acts on the bill, but a 39-year-old nerve end who goes by the name of Soupy Sales. As a comedian, he is hardly believable even when seen: a pastiche...
Over-Shucked Cornball. That's the way it is at the Paramount, too. He does The Mouse, a dance of his own invention in which he wiggles, sticks out his teeth, puts his thumbs to his ears and makes what once used to be considered a rude gesture. Everyone screams. He does a few more songs from a new album (in New York alone his recording of The Mouse has sold more than a quarter of a million copies in the past month) and, more screams, the show is over. For doing just that five times...