Word: paramount
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Dates: during 1970-1979
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Women, who dominated the screens in the '30s and '40s, still make Hollywood a little nervous, however. "It has yet to be proven that there's a market for strong female roles," says Paramount Executive Richard Sylbert. "Traditionally, women go to the movies to see Robert Redford and Paul Newman. But maybe times are changing." Producer Dan Melnick takes a somewhat more optimistic view: "If a few of these pictures do very well at the box office, we may rediscover the 1940s all over again...
MOST BLATANT-AND LONGEST-COMMERCIAL INTERRUPTION: a 90-minute plug masquerading as live coverage of a celebrity jolly-up, which launched NBC's Big Event series. Besides hyping the series, the stars tediously promoted their upcoming films-all, by an odd coincidence, Paramount releases...
With King Kong set to swing into 2,200 theaters and 17 countries, the great ape's publicity agents have been beating their drums with predictable frenzy. To celebrate the Paris opening, Paramount workers in Hollywood dismantled a 40-ft. Kong model used in the film, shipped it on trucks to New York, then by cargo jet to France. Last week while crowds gathered, the reassembled simian superstar lay in state halfway up the Champs-Elysées with all the grandeur of an embalmed potentate...
...requests, and instead we've had more than 200,000," lamented Publicist Alberto Balestrazzi, who is now at the mercy of Italy's notoriously tardy postal system. Giveaway posters have been part of the campaign in the U.S. and Canada as well-all thanks to Paramount's massive $5 million to $6 million advertising budget for North America...
...early fall, when problems of vaccine supply and distribution became paramount, officials did not stress the need for a second dose. The assistant director of the national swine flu program, Dr. H. Bruce Dull, said after an October speech at the School of Public Health that he thought one injection would be adequate...