Word: paramount
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Dates: during 1970-1979
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...reaction of an audience of Paramount exhibitors and their guests is hardly a bellwether, but the possibility exists that Paramount's supersell could backfire by bringing in audiences primed to expect a masterpiece and then letting them down. A modestly good movie can suffer from great expectations...
...years ago, Paramount President Frank Yablans was vacationing in a remote part of Corsica, but as usual he could not resist checking out the local moviehouse. He was pleased to see that Love Story was playing but appalled to learn that admission was a mere three francs. On the spot he forced the astonished house manager to up the price to four...
Yablans seems a caricature of the autocratic studio boss. He became president of Paramount three years ago, after serving as vice president for sales. It was in that position that he perfected his techniques of distribution, mostly while marketing Love Story. When he became president, "The first thing I did was to merge publicity and sales. I must have fired a cast of hundreds in the process, but in the end we had a tight, clean operation in which all roads led directly into my office." If that corporate chart sounds like Napoleon's plan for the highways...
...they be interviewed jointly on all stories about the making and packaging of Gatsby. "Bobby and I work very closely, I am very fond of Bob," he insists. "But I am also frank about this whole publicity thing. I don't like any confusion about who is running Paramount. The name is Yablans...
Francis Ford Coppola thinks that the situation is more complicated. "The atmosphere at Paramount is very charged. Charles Bluhdorn is like the Godfather, Frank is like Sonny, and Bob is like Michael. They compete for his attention." Many movie insiders agree that Bluhdorn, who insists to the press that he takes no part in Paramount decisions even though his Gulf & Western company owns the studio, plays his corporate sons off against each other. Evans is his particular prot...