Word: paramount
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Dates: during 1970-1979
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...MIGHT suspect that even one of Paramount's Assistant Vice-Presidents in Charge of Marketing and Promotion could have foreseen the folly inherent in previewing Love Story before a specially-invited Harvard audience. But then, what with the phenomenal success of Erich Segal's literary afterthought of the same name as well as the almost certain success of the film, well, what the hell, with all that behind you, it was about time you took a few chances...
...winds-as Segal himself might phrase it-Sumner Redstone, class of '44 and head of Boston's Redstone Showcase Theatres, announced that on the ever-after-to-be-memorable night of December 18 the Circle Theatre's usually scheduled performances of Catch-22 would be cancelled in order that Paramount could bring in a private screening of Love Story -opening December 25 at the same theatre, lest anyone forget. Accordingly, invitations went out to the Harvard hockey team, virtually everyone on the payroll of the Department of Athletics, as many of the Harvard extras as Paramount could recall, and even...
...then Sumner Redstone cleared his throat, only too aware of the Paramount brass awaiting their introductions and the present Harvard administrators and his wife's eager friends certainly having the time of their dreary old Bostonian lives, and Sumner began his speech, only, to his horror, to meet with drunken laughter and then suddenly all he could see was some kid in a back row waving an empty bottle...
...rang with not a little of plain old Harvard elitism and snobbery. And two hours later, when the film ended and the audience sobered up, it had turned into the sniffles and sobs to which Love Story reduces all its victims. For we could laugh at the Paramount corporate mind all we wanted, and yet still had to admit that Paramount had tricked us into seeing its film. And, luxuriating in the successful kitsch of it all, the makers of Love Story were hardly about to say they were sorry...
...OVERSEERS Committee on Governance comes out with a sequel to its best-selling broadside, Harvard and Money. Called Son of Harvard and Money, it is soon to be a major Paramount motion picture starring Anthony Quinn as John Dunlop and Ali McGraw as Mary I. Bunting, the woman whose college Quinn saves by paying off the mortgage seconds before the creditors start moving the furniture out of Currier House. George Bennett sings the Henry Mancini theme song, "Every Tub on its Own Bottom." Below is a shot from the climactic final scene in which ground is broken for a cement...