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Such were the odds The Untouchables stacked against itself before its June 3 opening. Now, after drawing enthusiastic reviews and a robust $15.9 million in its first week, Paramount's gangster epic is starting to look like Beverly Hills Cop II, Too. The Eddie Murphy action comedy has earned a phenomenal $89 million in its first three weeks. But The Untouchables may challenge Murphy with durability, what the industry calls "legs." A.D. Murphy, Variety's guru of grosses, credits The Untouchables with a "most auspicious beginning. It could run all summer." Privately, industry honchos now believe by year...

Author: /time Magazine | Title: The Untouchables: Shooting Up the Box Office | 6/22/1987 | See Source »

Dawn Steel, president of production at Paramount, recalls that Mamet's first draft was an "outline, very sparse." How sparse? Capone was hardly in it. To flesh out Mamet's bare-bones script, Steel and her boss Ned Tanen wanted De Palma. "In the past," she says, "Brian hasn't chosen the material that was worthy of him and that he was worthy of. He was making homages to Alfred Hitchcock. This one is a homage to Brian De Palma -- he felt it instead of directing it. With this picture he became a mensch." It surely marked a ! change from...

Author: /time Magazine | Title: The Untouchables: Shooting Up the Box Office | 6/22/1987 | See Source »

This goal is to see if he can turn movie production into a form of seduction, in which large, supposedly rational corporations are encouraged to spend bloated sums of money for unlikely enterprises. Five years ago, Paramount and Barclays Bank parted with not less than $40 million to make Reds, an epic-scale love story of two American radicals of small historical importance and no contemporary resonance. Now he has persuaded Columbia Pictures to throw a similar sum at this modest little comedy...

Author: /time Magazine | Title: Cinema: They Got What They Wanted ISHTAR | 5/18/1987 | See Source »

...fledgling network has assembled an impressive roster of Hollywood talent. At the top of Murdoch's entertainment conglomerate is Barry Diller, who was head of Paramount from 1974 to 1984, turning out such hits as Raiders of the Lost Ark and Flashdance. To run its program department, Fox raided NBC for a 29-year-old whiz kid named Garth Ancier. To create shows, it has enlisted such seasoned producers as James L. Brooks (The Mary Tyler Moore Show), Ed. Weinberger (Taxi) and Stephen J. Cannell (The A-Team...

Author: /time Magazine | Title: Video: Room For One More? | 4/6/1987 | See Source »

...result of a novel cross-promotion deal in which no money will change hands between Pepsi and Paramount, the film's producer. To compensate the studio for putting the ad on the cassette, almost $2 million worth of the jet-jockey Diet Pepsi commercials on broadcast TV will carry a voice-over touting the Top Gun video. Because Paramount will get free advertising, it will charge only $26.95 for the cassette, about $3 less than the lowest price so far for a major release...

Author: /time Magazine | Title: Advertising: Do Top Guns Swig Diet Pop? | 3/9/1987 | See Source »

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