Word: paramount
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First choice for an adapter was Truman Capote, but Paramount found his treatment "unacceptable." Godfather Director and Academy Award-Winning Screenwriter (for Patton) Francis Ford Coppola was brought in, and he turned in the script in three weeks...
...Robert Redford compares the set to a tent in the eye of a storm. "We just prayed we could get finished with our work before the tent crumpled in on us or was simply blown away. The storm, of course, was all of that hype and promotional bullshit Paramount arranged that threatened to destroy...
...actors, says Redford, were very much aware that Paramount was trying to steamroll a superhit and that they were expected to cooperate with the game plan by producing superhit performances. If the picture flopped, Redford understood only too well, "there would be a lot of whisperings about how Redford was wrong for the Gatsby role...
...reaction of an audience of Paramount exhibitors and their guests is hardly a bellwether, but the possibility exists that Paramount's supersell could backfire by bringing in audiences primed to expect a masterpiece and then letting them down. A modestly good movie can suffer from great expectations...
...years ago, Paramount President Frank Yablans was vacationing in a remote part of Corsica, but as usual he could not resist checking out the local moviehouse. He was pleased to see that Love Story was playing but appalled to learn that admission was a mere three francs. On the spot he forced the astonished house manager to up the price to four...