Word: paramount
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...talking about pay-as-you-see TV for years, but the talk brought more wind than action. The one real experiment at Bartlesville, Okla., in 1957 was a flop, and since then everyone has been too worried about a fight with the TV networks to try again. Last week Paramount Pictures Corp., which has spent more than $8,000,000 to perfect the system since 1951, took its enterprising idea to a more hospitable climate: Canada. Last week in the Toronto suburb of Etobicoke,* 1,000 TV-owning families could sit back and see a first-run movie or sports...
Sponsor of the new Canadian pay-TV is Trans-Canada Telemeter, Ltd., a hustling subsidiary of Famous Players Canadian Corp., the country's biggest theater chain. Famous Players bought the Telemeter franchise from Paramount, decided on Etobicoke as the best test market it could find: 96% of the 40,000 families already own TV sets, get excellent reception from five Canadian and nearby U.S. stations. Says Eugene Fitzgibbons, 38, boss of Famous Players' Telemeter subsidiary: "We wanted to compete under the toughest conditions...
...into the till so fast, Telemeter-man Fitzgibbons figures that, with 3,000 installations already guaranteed, he needs only another 4,000 sets in Etobicoke to break even, hopes eventually to snare most of Toronto's 356,000 TV receivers for Telemeter. If Telemeter scores a Canadian success, Paramount may then take another crack at the U.S. market and its estimated 50 million TV sets...
Your "Rolling Bandwagon" [Jan. 18] blared out the same note unnecessarily loud and long. The use of the word Catholic six times in a single brief article of a political nature does more than underscore religious considerations; it makes them paramount...
Calling a Council. Bereng found two of the country's four political parties and nine of the 22 Basuto principal chiefs on his side, but Mantsebo stubbornly stuck to her argument: Bereng could not become Paramount Chief until he finished his education and married. One of her fears: he might marry a white woman, as a London report had it ("That story about my having a fair gel-sheer nonsense," answered Bereng...