Word: paramount
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...Garters (Paramount) is probably the first musical in history in which the music can hardly be heard because the Technicolor is so loud. The first scene is all yellow-egg yellow; the sky is yellow and the earth is yellow. Apparently the studio is trying to get across the point that it is a clear...
...three pay-as-you-see systems use the basic technique of broadcasting "scrambled" signals that form a picture only when unscrambled by a special device attached to the receiving set. Telemeter Corp., 54% owned by Paramount Pictures, uses a coin box hitched to the TV set, which unscrambles the picture when the proper amount of money is inserted. Zenith Radio Corp.'s Phonevision, now awaiting an FCC decision, originally used a special unscrambling signal transmitted to the set via a telephone-line attachment, and depended on the phone company to do the billing. But now Phonevision has several alternate...
Many moviemakers, who have seen their audience shrink 40% in the last five years largely because of TV, are now in the pay-as-you-see ranks. Like Paramount, which has poured $1,000,000 into Telemeter, they think pay-as-you-see would1) win back the moviegoers lost to TV, and 2) make fans out of the occasional moviegoers. With pay-as-you-see, a whole family could see first-run pictures for only a dollar or so, v. the $2 to $4 it now costs (often plus baby sitter). Said Sam Goldwyn: "Paid television must come'." Movie...
...suit was brought by the Crest Theater, a movie house in the suburbs of Baltimore. Getting ready for its big opening in 1949, the Crest's owners went around to the eight biggest film distributors: Loews, Paramount, RKO, Fox, Warner, Universal, United Artists and Columbia. The Crest asked for a crack at first-run movies. One by one the distributors turned down the request; first-run films, they said, were for first-run houses, and by that they meant the downtown theaters that did the biggest business...
Other expected big-grossers: From Here to Eternity (Columbia), $12,500,000 Shane (Paramount), $8,000,000; How to Marry a Millionaire (20th Century-Fox, CinemaScope), $7,500,000; Peter Pan (Walt Disney; RKO Radio), $7,000,000; Hans Christian Andersen (Samuel Goldwyn; RKO Radio), $6,000,000; House of Wax (Warner, 3-D), $5,500,000; Mogambo (M-G-M), $5,200,000; Gentlemen Prefer Blondes (20th Century-Fox), $5,100,000; Moulin Rouge (Romulus Films; United Artists), $5,000,000; Salome (Beckworth Corp.; Columbia), $4.750,000; The Charge at Feather River (Warner...