Word: paramount
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...Despite a barrage of critical panning, Paramount's Dean Martin-Jerry Lewis farce, At War with the Army, broke a house record in its opening week at Manhattan's Paramount Theater, has since been cleaning up around the country...
...negotiations for a 49-acre site in Burbank, Calif, were not aimed merely at long-term "insurance," as it had long insisted, but to clear the way for the building of a huge TV center right on the moviemakers' home grounds. And when NBC also hired Henry Ginsberg, Paramount's former production boss, as a "general consultant," Hollywood had a hunch that NBC's projected Burbank TV center would be a movie factory, with Ginsberg sparking its output...
Even the theater owners, who have most to lose from Hollywood's romance with TV, were wooing the medium in their own way. When the television networks refused to pay $100,000 for the rights to this week's Louis-Savold fight, the Paramount, Loew's RKO and Fabian theater chains grabbed at the chance to pipe the heavyweight battle to their theater screens. Only stipulation: to safeguard the gate, the fight will not be shown in any New York theaters...
Movies for TV? His new venture has the earmarks of a good deal. In television, ABC has been long on facilities (owning its own TV stations in New York, Detroit, Chicago, Los Angeles and San Francisco), but short on entertainment talent and cash for further development. Paramount, whose famed stage shows have launched such luminaries as Danny Kaye, Perry Como, Frank Sinatra, Betty Hutton and many a name band, is long on entertainment know-how and cash...
Goldenson is keeping mum about future plans,but his deal has some obvious possibilities. He is already installing big-screen TV facilities in 27 Paramount theaters, could tie them in with ABC programs. With his potent bargaining force as the country's biggest exhibitor, he might also break the movie-producing industry's blockade against new films for TV. A likely solution: use TV for "second-run" showings of new pictures after first-run showings at Paramount theaters...