Word: paramount
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...Morning (Paramount) is a strained reworking of one of Paramount's most profitable formulas: the Bing Crosby-Barry Fitzgerald blend of Irish-American humor and whimsy. The first of the series, Going My Way, was a ripe, full-bodied sample of straight dramatic comedy. The second, Welcome Stranger, was a diluted blend of the same ingredients. Top o' the Morning is a heavily watered-down concoction, pleasant to the taste but lacking in punch...
...first, in Hollywood's golden sky, it looked like a cloud no bigger than a publicity man's handout. But by last week it was a fat thunderhead of pressagentry that threatened to soak the U.S. right down to its grass roots. Paramount called it a "motion picture merchandising method...which sets a completely new standard in harnessing opinion-influencing power to film promotion...
...Grade and high schools will get film strips, audio-visual materials, mimeographed throwaways, all with a soupgon of the Paramount gospel...
...Paramount planned to shoot a cool $1,000,000 on the promotion, boosting total cost to $5,000,000. And for all anyone knew, it might even be a good movie...
Rope of Sand (Paramount) is Hollywood's flowery way of describing the prohibited desert area surrounding a fabulous South African diamond mining concession. Mounting guard on the diamonds are a shrewd, sadistic police chief (Paul Henreid), and his boss (Claude Rains), an elegant, cynical fellow who plays with human lives like a petulant puppet master. With the help of a luscious French trollop (Corinne Calvet), the two men are bent on frustrating the aims of a hulking American hunting guide (Burt Lancaster) who feels that he has earned the right to walk off with some of their precious pebbles...