Word: paramountly
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...name content and distribution as possible so they will have product and expertise ready for the digital age. "In order for these big companies to stay competitive, they have to do that," says producer Jerry Bruckheimer. "Warner has had success with the WB, Fox has their network, and now Paramount has theirs...
...television viewers, the merger should result in an explosion of cross promotions. Don't be surprised to see plugs for NFL football on MTV or specials about upcoming Paramount pictures airing on CBS. Hollywood producers fret that corporate priorities could distort programming decisions. "This can stifle creativity," says Brad Grey, chairman of management firm Brillstein-Grey and producer of HBO's The Sopranos. "These large companies want to put their own shows on the air first and foremost...
...deal on the horizon that approaches the implications for future growth at Viacom [that the] CBS [deal does]. But, of course, nothing is certain." That's the same basic message that Redstone, Viacom's CEO and controlling shareholder, delivered in the wake of his $10 billion acquisition of Paramount Communications in 1994--a stunning deal in its day, one that kept Redstone busy for the next four years selling pieces of Martin Davis' empire to pay down a heaping pile of debt. Last year, when I spoke with Redstone for a book I was writing, he reiterated his view that...
Redstone has always taken big risks. The Paramount bidding went $2 billion higher than his target, but he spent the money anyway. He now says he'd never burden Viacom like that again and notes that the CBS deal, a stock swap, was done without paying a premium or adding debt...
...Movie and TV Studios] Paramount Pictures, Paramount TV, Spelling, Viacom...