Word: paramounts
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...version of the story of Moses from the time he is taken from the bulrushes until, a bearded old man, he climbs Mount Nebo, is expected, almost literally, to run forever in movie houses throughout the world. The picture will take at least 3½ hours to play and Paramount hopefully estimates that it will gross as much as $100 million...
DeMille's conception is so grandiose that his movie dominates the entire Paramount studio, occupying twelve of the 18 sound stages. To film the six-minute Red Sea sequence, where the waters part and close as the children of Israel flee the Egyptians, more space was found by breaking down fences and spreading out in the adjoining RKO lot (where razed buildings will eventually be replaced...
Strategic Air Command (Paramount) is one soaring, supercolossal recruiting poster. It tells the story of the men and machines whose job it is to be so good at their job that they will never have to do it. SAC is "the finger," as airmen call it, of the U.S. air arm, the corps that may have to carry The Bomb. The point of this picture: "We're the only thing that's keeping the peace." Though the story seldom gets off the ground, the planes do, and the camera follows them through some of the most majestic scenes...
...standard "B" producers, have turned almost entirely to TV filmmaking. ¶20th Century-Fox is spending $2,000,000 to prepare for TV deals much like Warner's. One planned series will be based on refuibished oldies, e.g., My Friend Flicka. ¶Universal-International, M-G-M and Paramount are watching the competition with an accountant's eye. Said U.-I.'s President Milton Rackmil: "Any decision [to plunge into TV] hinges on the profits." Major clue to Hollywood's interest in TV deals lies in the booming success of ABC's tie-in with...
Mambo (Ponti De Laurentiis; Paramount) is offered as "the exalting story of a slum girl who attains integrity through her experiences with men and her love of the dance." Still, it might be advisable to have a look at the picture before showing a print to the kiddies. Giovanna (Silvana Mangano) is a Venetian shopgirl. In the daytime she displays her glamorous glass for the customers; at night she is ready for broader interests. But Mario (Vittorio Gassman), her boy friend, is primarily interested in a phony buck, any way he can get it. When Silvana meets a no-count...