Word: paraphanalia
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...List was on an entirely different plateau. It was divided into 13 lucky subsections: clothing, shower gear, laundry paraphanalia, medical supplies, linens, for the desk, for studying, for maintenance, appliances, for the wall, for storage, food stuffs and, finally, the ever ambiguous etc. The List pretty much instructed us to pack the entire contents of our home and that of the closest neighbor. Families in town began designating entire rooms, entire wings to hold the extravaganza of supplies needed to insure a safe passage from home to the wild college scene...
...lovin' era," and it doesn't seem to do them any harm. Last weekend they began to push into the territory further up Brattle St., when they opened a shop for the woman who actually wants to wear the stuff she sees in Vogue. The new place is called Paraphanalia...
...Paraphanalia had a very wild opening fashion show last Saturday, even by Blow-up standards. The models zipped out, danced for a moment to a blaring band on a platform in front of projections showing shots of Cambridge, like the back room of Cronin's, and then zipped back-in. Sixty-five changes in 37 minutes--a new record in the fashion world. "Some of the merchants and columnists who came weren't exactly happy," said store looked crazy--big and white, and Cy Harvey. "Everybody thought the designed to let the clothes speak for themselves. But yesterday...
...Paraphanalia so hot? "These clothes are really made for Cambridge. They aren't designed by elderly Coco Chanels...
...Paraphanalia is only a franchise operation--one of 26 in the country. But next week, the Brattle will open a new shop of its own--Truc in the Alley, right behind the Brattle Theatre...