Word: paraphernalia
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Dates: during 1950-1959
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...after it started in 1949, Manhattan's Doyle Dane Bernbach has shot up to $20 million-and the growth of its reputation has been even more spectacular. Reason: Doyle Dane Bernbach believes that copy is more important than market research, graphs, formal presentations and much of the other paraphernalia that dominate many agencies. Says Agency President William Bernbach, 46: "We get people to look and listen by being good artists and writers. We don't expect of research what it is unable to do. It won't give you a great idea...
...Thinking. As Barzilai grew impatient for his kingdom, he began receiving a series of 32 letters signed "God Almighty." In red ink (when the Lord was angry) and in black (when he was not), the typewritten letters demanded that Barzilai return all documents and paraphernalia to Barti. The return address was not heaven, but % Rabbi Barti. Finally, Barti ordered Barzilai to Tiberias to fast for 40 days. "I ate nothing but a few slices of bread and drank nothing but water," said Barzilai. "But I did do quite a lot of thinking." As a result of his thinking, Barzilai went...
...even more intensively after they earn college athletic scholarships. Moser's assistant coaches, managers and quarterbacks get a mimeographed sheet of instructions before each practice session. There are movies of every game to be studied. To soothe the pains of workouts there are whirlpool baths and other expensive paraphernalia in the Abilene field house. But there is never a word to soften the painful urge for perfection. Even after they whipped one big opponent this season, Coach Moser's Eagles were not allowed to forget the 20 points that had been scored against them. "You played a great...
...Most complex of the additional senses, with more paraphernalia in the brain than even the sense of sight, is No. 12, proprioception or position sense. Test it thus: "Close your eyes and slowly lift your arm. Although you are able to feel no touch sensation, still you can sense your arm's changing position in relation to the rest of your body...
Much of the "paraphernalia" of modern educational practice should be done away with, Commager said. Large scale athletic programs, formal courses, grades, and many other costly and time consuming operations should be forsaken infavor of a self-educational approach, involving a more European attitude towards the learning process, he asserted...