Word: paratroops
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Dates: during 2000-2009
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...Judged on apparent realism, it earns them. It effectively borrows the jerky, chaotic camera techniques that Spielberg's Saving Private Ryan (which Hanks starred in) used to mimic the soldiers' confused, terrified perspective. It is based closely on historian Stephen Ambrose's book about Easy Company, an elite paratroop unit that had the dubious luck to land knee-deep in key moments of the war in Europe, from D-day to the Battle of the Bulge to the capture of Hitler's mountain fortress. And it has gone through the same, now obligatory seal-of-approval process as Ryan: screenings...
...headquarters near Columbus, Ohio, retailing has become akin to moviemaking. The theme is popularity, and it's packaged, marketed and playing at a mall near you. Every flannel and fleece pullover is choreographed to present the appearance of effortless cool. Yes, the tag on the $59.90 paratroop pants proclaims that they've been TESTED, but that's a prop, part of the romantic retail fantasy. "You buy into the emotional experience of a movie," says the director, CEO Michael Jeffries. "And that's what we're creating. Here I am walking into a movie, and I say, 'What's going...