Word: pardes
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Dates: during 1950-1959
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...meat packers such as Swift (Pard) and Armour (Dash), who first hesitated out of fear that human customers might object, the market proved richer by the year. They stressed the idea of an unvarying diet with a single inclusive food (mostly beef-based, cereal-fortified), crusaded for better dog nutrition. They had an irrefutable pitch: dogs that once brought stags to bay need a different diet because they are now slothful city dwellers that ride in taxicabs, get taken to fancy French restaurants, loll around hot apartments watching television...
...least one company (Laddie Boy) is coming out with such varying dishes as whale meat, hash and eggs. But most big canners still insist that the one-dish menu is right; all have big experimental kennels where they constantly check their formulas on kennels of fine dogs. Says Pard Division Head Clarence M. Olson: "If humans could eat one balanced food such as we now feed to our pets, we'd add years to our life and life to our years...
...called Pa and Velma, are not mixed up in the crime; they are in the film only to serve as handy objects of Bogart's generosity--for his heart is at least as good as Miss L's. Bogart is equally generous to a little dog named Pard; here he shows bad judgement, Pard being enough to make any sensible man turn vivisectionist...
Eventually Velma turns Bogart out, and when, a little later, he jumps out of his hiding place to look for Pard, he is shot dead. There may be a lesson in this...
Only two characters glimpse the true lovableness beneath his gruff exterior. One is a cunning mongrel dog named Pard; the other, an equally cunning gun moll named Marie (Shelley Winters). Palance finds them in a mountain hideout where he holes up to plan his' next caper -the stickup of the exclusive Tropico Hotel. Shelley keeps mooning at the snowy WarnerColor peaks of the High Sierras and speculating that it must be mighty clean up there. "Cold, too," says Jack, and goes back to laying his plans. Scripter W. R. (This Gun For Hire) Burnett still has about 30 minutes...