Word: parental
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...that's pretty much what Diageo, Smirnoff's parent company, is doing to get TV exposure. To protect minors, the networks don't accept hard-liquor commercials, so Smirnoff, one of the world's top vodka makers, started its own brand of malt drink with Smirnoff Ice, which is deemed fit for the airwaves. Many other distillers are touting their flavored malt beverages to go up against the beer companies--and get exposure. Drinks such as Bacardi Silver, Captain Morgan Gold (also by Diageo), Jack Daniel's Hard Cola, Skyy Blue, Sauza Diablo, Smirnoff Ice and Stolichnaya Citrona contain...
Will the malternatives increase demand for the parent brands? "It's not why we're doing this," says Diageo's Thompson. "But that would be nice." --By Laura Bradford
...William Land education doesn't come easy. The school is located in a poor community downtown (90% of Land's kids qualify for free lunch), the classes are big (Helms alone teaches 32 students) and language barriers are routine (many kids' parents speak no English). Kids are tested for English proficiency within 30 days of enrolling; most score from 1 to 5 out of a maximum of 10. Across Sacramento, educators face similar challenges. How does a school district of 53,400 students communicate with a parent group that speaks more than 70 languages? And perhaps even more pressing...
...district is making some progress in closing the gap. One effective method: home visits, which foster a relationship between teachers and parents and encourage working together to meet a child's needs. Suggested by a parent in 1998, the program helped boost reading scores in the district's elementary schools 36% and math scores 73% (reading and math scores are still only at the 46th and 59th national percentile, respectively...
...dark, frightening places you never thought a comic strip could take you to. A meditation on growing out a short haircut ends with Barry's cutting her best friend out of her life forever. We don't usually look to comic strips for insights into teen sexuality, but every parent in America should be forced to eavesdrop on the 12-year-old Barry and her friend as they talk over their early experiments while sewing reversible tote bags in home ec. There are few more lucid accounts of the aftermath of sexual abuse than Barry's. "When your inner life...