Word: parental
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Dunhill, or as it is known since the revamp, Dunhill' (apparently punctuation is key--Burberry used to be Burberry's) was the definition of a brand that had lost its libido. Most people associated the name with smoking, although it divorced the tobacco business 10 years ago. After its parent, Swiss luxury-goods company Richemont, appointed Guy Leymarie to take over the reins, Leymarie hired a designer from Hermes to do the menswear collections and a couple of smart young architects to do a new store. Leymarie also came up with a tag line...
...this point, the Firestone brand is in peril. Bridgestone, Firestone's Japanese parent company, could decide it can't market the Firestone brand anymore, and might replace it with the Japanese-produced Bridgestone brand, which has remained pretty unsullied by this process...
Other researchers are confirming the primacy of the parent in keeping kids off alcohol. "If you look at two subsets," says Adger, "young people with good parental monitoring and those without, the difference in alcohol use is staggering." Among kids whose parents stay on top of their behavior, only about 10% drink at all, never mind drinking excessively, he says. That may seem an obvious finding. Still, it's reassuring to know that such a commonsense approach can yield such extraordinary results...
...least be honest. When it comes to conditioning children's behavior with words, maybe that's the most a parent can wish for: to preserve his own integrity and pray that his child is duly impressed. If I didn't happen to know that horror stories breed at least as much curiosity as fear, and if I had more faith in bold commandments issued in the voice of Charlton Heston, I could imagine having that porch talk once, or maybe twice, and being done with it. Then I'd move directly to the punishment phase: "Is that beer on your...
...bomb has exploded under his feet. Seillière's troubles started when a friend persuaded him to invest $40 million for a 51% stake in the private French airline AOM in 1999. Though Seillière knew nothing about the airline business, he was assured that SAirGroup, the parent company of Swissair, would manage everything. More than Seillière's money, the Swiss needed him to serve as majority shareholder because European Union regulations bar non-E.U. investors from controlling E.U. companies. In May 2000, AOM absorbed another independent carrier, Air Liberté, and later Air Littoral...