Word: parentes
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Another question provoked by Leno and other celebrity children’s authors asks: Who is the audience—the parent with the purchasing power or the child reader? Parents are the gatekeepers and the ultimate actors behind the sales of these books. But some parents who review children’s books on online review forums such as Amazon.com give detailed accounts of their children’s boredom, disinterest or genuine dislike of their books, and they have taken action accordingly. Though children are at the end of the consumption chain, their position is important nonetheless...
...inspired appliances, researchers crisscrossed the country asking consumers to describe their kitchenware. "What we said was 'Think of this product as a person and you're meeting him for the first time at a cocktail party,'" says Charles Jones, vice president of global consumer design at Whirlpool, KitchenAid's parent company. "What we kept hearing was 'Solid, dependable, makes me smile, someone I can trust...
...Satellite Radio and its own streaming website, www.airamericaradio.com It can't yet touch the range or ad rates of Rush (600 stations, 20 million weekly listeners) and his ruck. Much of the "commercial" time goes to public-service spots--the same few spots. If we hear a certain parent-teacher ad one more time, we may turn the dial back to Limbaugh...
...parent, I would say 99% of parents love their kids equally. But love is just one thing you're giving your kids. The fact that you do love them equally may be blinding you to the fact that they are receiving different resources and they have different needs...
...parent, I'll say no; as a researcher...