Word: parently
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Dates: during 1960-1969
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...battle lines were drawn when the Journal's parent Curtis Publishing Co. bought part of the defunct Coronet's list of 2,325,903 subscribers. In an apparently pre-emptive move against what the Journal might do with such a list, McCall's fortnight ago, in full-page ads in major newspapers, proclaimed its intention to boost circulation to 8,000,000 by December, making it second only to the Reader's Digest (12,976,581) in the monthly magazine field. To lure advertisers, McCall's said it would charge them on the basis...
Damn the Expense. Bankrolled by West Coast Industrialist Norton Simon, whose Hunt Foods & Industries, Inc., controls 43% of McCall Corp.'s stock, McCall's is out to clobber the Journal-and damn the expense. Thanks to its enormous magazine job-printing plant in Dayton, the parent corporation stays a million or so dollars in the black. But McCall's has been a money loser...
...Weaver stayed on the fringes of TV, in 1959 joined the McCann-Erickson advertising agency as boss of its international division. Last week, bouncing back to television, 52-year-old Pat Weaver was named president of M-E Productions, the radio and TV subsidiary of McCann's parent, Interpublic, Inc. His new job puts Weaver, long an advocate of network control of TV programs, firmly on the other side of the fence...
Good children's films are even rarer than good adult films, but suddenly there are two: Misty, a properly sentimental tale about two Virginia youngsters who long to own a wild pony; and The Parent Trap, a movie whose plot should make it thoroughly emetic-it concerns cute identical twins who try to kid their divorced parents into remarrying-but which is consistently delightful, thanks to its button-nosed star, Hayley Mills. Also recommended...
...Parent Trap. A story about cute, goldenhaired identical twins who try to kid their divorced parents into remarrying ought to be thoroughly emetic, but thanks to Hayley Mills, who plays both leads, this children's comedy is delightful...