Word: parently
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Although the endorsement by her sister and prenatal nurses turned Parilla on to Pampers, a few marketing tactics from Procter & Gamble, Pampers' $51 billion parent company, have helped the 21-year-old single mother stay loyal to the brand. Parilla recalls a Pampers television ad she liked, broadcast in both English and Spanish, showing a smiling baby crawling in the diapers. The nurses at Garfield Medical Center in Monterey Park, Calif, gave Parilla free samples of Pampers and other P&G brands like Crest and Tide as she checked out after Fatima's birth (Parilla uses Crest, although she prefers...
...region of northern Spain. A gastrointestinal infection led to an embarassing bout of diarrhea in class, and several students began taunting and harassing him for sport. Then, last August, Ceberio and three friends were caught smoking hashish at a summer camp. When Ceberio's mother and father alerted the parents of the other children involved, the teenager's friends labeled him a snitch and allegedly began roughing him up. In September, classmates marked the "anniversary" of Ceberio's bowel trouble by festooning his desk with toilet paper. "He was the school punching bag," says Ceberio's father, José Ignacio...
...taking on the mantle of adulthood. That time is past. Now our culture trains young people to fear it. "I don't ever want a lawn," says Swann. "I don't ever want to drive two hours to get to work. I do not want to be a parent. I mean, hell, why would I? There's so much fun to be had while you're young." He does have a point. Twixters have all the privileges of grownups now but only some of the responsibilities. From the point of view of the twixters, upstairs in their childhood bedrooms, snuggled...
...neglected, says Hain's new executive vice president, John Carroll. More important, the Kelloggs and Krafts of the world won't necessarily be able to translate their household names into success in the natural arena. It's no coincidence that you will almost never find the well-known parent company listed anywhere on the packages of their New Age offerings. "There is a credibility gap with these [brand name] companies as they try to represent themselves as healthy brands," says Steve Demos, founder of White Wave and creator of Silk. In fact, Simon argues that Hain can benefit from other...
...other carriers duplicate NOW Broadband's pay-TV success? Not necessarily, because PCCW (which is in talks with the parent of China's second largest fixed-line operator) has advantages other carriers lack. For one thing, Hong Kong is one of the world's most densely populated cities, so it's relatively inexpensive to reach everyone with high-speed connections. Besides, PCCW?which won't say if its TV service is profitable?did not have to spend heavily to upgrade its network for two-way TV. That's because NOW Broadband runs over an Internet and interactive TV infrastructure mostly...