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...which his firm is one of the biggest makers. His enthusiasm was justified, for Associated sales during the year ended Nov. 30, 1930 exceeded $15,000,000, making a new record for the company. Subsidiaries contributing to this performance included: Nature's Rival Co., Venus Brassiere Co., Parisform Brassiere Co. Some of Associated's better-known trade-names are College Girl, Modart, Venus, Solitaire, Last week it was reported that Associated will expand still further in the intimate industry of personal garments. Final details were said to be near conclusion for a merger between Associated and Munsingwear...

Author: /time Magazine | Title: Business & Finance: Deals & Developments | 1/26/1931 | See Source »

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