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JAMES SWEITZER, PH.D. SCIENCE COMMUNICATIONS CONSULTANTS Oak Park...

Author: /time Magazine | Title: Letters: Sep. 25, 2006 | 9/17/2006 | See Source »

...other areas were nearly dormant. More predictably, the study also found that ads work best when their content is in harmony with the programs they interrupt. An ad for the alcopop WKD, for instance, registered more viewer interest than a Red Cross appeal when both appeared during a South Park clip. Another Neurosense study, for PHD Media, a media-buying agency, looked at which areas of the brain are most receptive to different media--TV, print and radio. PHD used the results to develop software it calls Neuroplanning, which better matches ads to media...

Author: /time Magazine | Title: Marketing: What Makes Us Buy? | 9/17/2006 | See Source »

CITIES A 15-yearold urban black male is 3.8 times as likely to die before the age of 60 as an Asian American COLORADO Clear Creek, Eagle, Gilpin, Grand, Jackson, Park and Summit are ranked as the top counties in the nation for longevity (81.3 years on average...

Author: /time Magazine | Title: Live Here and Prosper | 9/17/2006 | See Source »

...Fashion Week here in New York City. I was walking through Central Park today on my lunch hour, and I saw an old lady tossing bread crumbs to the supermodels." DAVID LETTERMAN...

Author: /time Magazine | Title: Punchlines: Sep. 25, 2006 | 9/17/2006 | See Source »

...Gomes draws hundreds of students to each class, and his resounding popularity make him a popular (but elusive) choice for a thesis advisor. A word of caution: you’ll be expected to take some courses at the nearby Divinity School, which is not the walk in the park that many claim. If the distance doesn’t kill you, then the glares you’ll receive from Div School students just might. This smaller concentration is for a niche audience, one that craves individual attention and eschews the claustrophobic environment of Government or Economics. You?...

Author: NO WRITER ATTRIBUTED | Title: Religion | 9/14/2006 | See Source »

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