Word: parlays
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Last week, Martin & Lewis got three offers from TV sponsors, turned them all down to wait for a sponsor who will parlay them on both radio & television. Even without sponsors, the team will earn close to $750,000 in 1949. But radio cannot show the half of what Martin & Lewis have; they must be seen, on television or in a nightclub...
...give him some control over the picture. He has thought about starring in a show next fall on Broadway, where he has $30,000 in a forthcoming revue. Next month he will start a daily 400-word syndicated column in more than 50 newspapers. He is getting ready to parlay his television winnings into a TV producing company, a TV school and, for tours of U.S. theaters, Milton Berle Television Units. In the long haul, he wants to produce and direct. Well fed at last, the great want still hungers for new conquests...
With the help of the best straight man in radio, Arnold Stang, Morgan manages to parlay his destructive parodies into an average of ten really excellent minutes of humor and twenty satisfactory ones every Sunday night...
...prodded him on to parlay their strike into a billion-dollar network of mines and banks that dominated the economy of Bolivia and reached into British and German smelters and Malayan mines. But even a Croesus' fortune could not get Simon into Cochabamba's exclusive Spaniards' Club Social...
Tall, talkative Albert Hibbs, a graduate student in mathematics at Chicago, had devised the system on a bet with Medical Student Roy Walford. They took a term off from the university to try it out. It was a "progressive parlay" based on mathematical probability, some intricate slide-rule calculations, and two assumptions: that any roulette wheel follows a pattern of its own, and that good or bad luck runs in streams. The key to the Hibbs-Walford approach: increase bets in streams of good luck, never increase or reduce them in streams of bad luck...