Word: parma
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...PARMA HAM A Canadian company has secured rights to the name, forcing Italian exporters to call the meat something else in Canada; Italy wants this changed presto...
Juventus (Italy) €30 million; two players from Parma - Marco Di Vaio and Stephen Appiah - are among the five roster additions...
...Skip the house special, tagliatelle al caffè - as gimmicky as coffee-flavored pasta sounds - and go straight for the miraculous rum-spiked zabaglione. The French novelist Stendhal considered Pedrocchi the best restaurant in Italy, and so loved the zabaglione that he wrote about it in The Charterhouse of Parma. Pedrocchi returned the favor by immortalizing the passage on a plaque in the "white" room. A small hole on the opposite wall is a souvenir from a less happy historical moment, when Prussian soldiers fired on students during the uprising of 1848. The small piazza just south...
...Barilla family--whose pasta and bread company, based in Parma, Italy, dates back to 1877--hit a big snag in the early 1970s, when the third generation of family managers--brothers Pietro and Giovanni--quarreled and sold the business to W.R. Grace of the U.S. In 1979, however, Pietro bought back a majority stake, this time on his own, and started the company on a rapid expansion course. By 1993, when he died, Barilla produced 35% of the pasta sold in Italy. Now his three sons--Guido, Luca and Paolo--and their sister Emanuela are pushing aggressively into international markets...
...brothers are more open to external finance. Last year, in its biggest transaction to date, Barilla acquired Kamps, a big German bread chain, for $1 billion--bringing in a bank to finance the deal. Randel Carlock, a professor at Insead, says the family "could have just sat in Parma and made pasta. But the younger generation saw the strategic opportunity...