Word: paronomasian
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...years with this brand of humor. For Bennett Cerf, astute publisher, is also well known on TV and off as an addicted punster. As such, he has a large, sympathetic but highly competitive following among TIME writers. The urge seems to be irresistible. The signs of a practicing paronomasian at work are easy to spot: the writer hunched over his typewriter chuckling to himself, the smile twitching the corner of his mouth as he turns the story in to be edited, the expectant grin as he waits for the researcher's guffaw when she reads his copy...
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