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...Comic Joe Besser hurtled off the stage and bowled the waiting Kupperman into the wings. The Kid came up weeping, but went on anyway. The incident did not halt his plea for a pet to take home with him. Deciding that rabbits "whelped too fast," he settled for a parrot ("It wouldn't eat too much or have to go out for walks...

Author: /time Magazine | Title: Radio: Midget Euclid | 3/29/1943 | See Source »

...with a terrific sales campaign that has left South Americans groggy-but full of Mejoral. During 1942 "Mejoral es mejor," Sterling's new slogan, poured from 230 radio stations in 7,000 half-hour programs, 5,200 quarter-hours, 4,700,000 spot announcements. (In parrot-loving Mexico one brilliant radio plot backfired: at a contest offering prizes for the first parrot to say "Mejoral es mejor" over the air, all the parrots got mike fright.) Mejoral religious calendars (which devout Latin Americans love-see cut), joke books, pamphlets on how to love, how to read a horoscope...

Author: /time Magazine | Title: DRUGS: Sterling Headache | 3/1/1943 | See Source »

...legislators. Once before they had refused to abolish the State's poll tax, seemed set to do so again. But the State's press reminded wealthy, irascible Governor Prentice Cooper of his campaign promise to repeal the tax. One by one, Prentice Cooper-who fondles his pet parrot "Laura" while transacting State business-called in the legislators, demanded their votes. From Memphis came the affirmative nod of white-haired Democratic Boss Ed Crump. After that it was just a breeze; the legislators repealed the law in jig time...

Author: /time Magazine | Title: The Lawmakers | 2/15/1943 | See Source »

...usual grace, assumes the role of the South American cowboy. The final and most sparkling sequence, the "Aquarela do Brasil" (watercolor of Brazil) is a beautiful spectacle of rhythmic color and samba music in which Donald Duck is introduced to Rio by Joe (Jose) Carioca, a personable young parrot of exuberant tastes...

Author: NO WRITER ATTRIBUTED | Title: MOVIEGOER | 2/15/1943 | See Source »

...Disney took 15 of his staffmen on a three-month, 20,000-mile tour of South America. They hobnobbed with artists and musicians, soaked up so much local color that when Saludos appeared, South Americans instantly recognized themselves. He constructed the character of Joe Carioca from thousands of papagaio (parrot) jokes Brazilians told...

Author: /time Magazine | Title: The New Pictures, Jan. 25, 1943 | 1/25/1943 | See Source »

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