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...locales become hot spots-and stay that way: "We believe there is a reinforcing, recursive mechanism that makes particular places the center of social activity, which may be linked to the broader notion of "place in product," whereby particular goods wish to be linked with particular places in order to attain greater value or buzz...

Author: /time Magazine | Title: The Geography of Buzz | 4/8/2009 | See Source »

...media's role in determining what's buzz-worthy: "The images of particular places being displayed time and time again through major information channels indirectly sell a certain image of a place ... the recording of mainstream cultural hubs (Times Square, Hollywood) resonates more with a larger market and thus are a safer bet than the unique and infrequent events happening in more localized and unrecognized spots in the city...

Author: /time Magazine | Title: The Geography of Buzz | 4/8/2009 | See Source »

...finger-pointing over what's to blame for the problem is the salient question of how to fix it. A paper just published in the journal Brain Research Reviews is taking a stab at that, suggesting a brand-new strategy - one that focuses on a very particular part of the brain. (See pictures of a school for autistic students...

Author: /time Magazine | Title: Why Fever Helps Autism: A New Theory | 4/7/2009 | See Source »

...relegated Twitter as a tool for overly introspective musings, it’s refreshing to see someone use it in a lighthearted way and play with people’s passion for him. Shaq often offers tickets to the first person who can find him in a particular location—“tag me and say yur twit u hv 20 min.” Both punny and generous? You are too kind, Shaq. Then again, maybe I am fascinated with Shaq’s Twitter because it offers a glimpse into the daily affairs...

Author: By Aditi Banga, CRIMSON STAFF WRITER | Title: Shaqsomania Has Struck | 4/7/2009 | See Source »

...budget proposal he drafted in secret before formally sending it to the White House and the Office of Management and Budget. It's a ploy designed to build momentum for Gates' plan before it can be sabotaged by defense contractors and lawmakers (often from districts that benefit from building particular big-ticket items), with behind-the-scenes help from the military...

Author: /time Magazine | Title: Gates Proposes Big Shift in Pentagon Spending | 4/6/2009 | See Source »

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