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...tried our first project in a bird park with the penguin tank," explains Hyflux's Ong. Because penguins are used to pristine arctic water, the water in their tank needed to be continuously cleaned. The penguins were pleased enough by Hyflux that the company was allowed to recycle part of Singapore's wastewater into drinking water, which has in turn propelled Hyflux from a start-up into a global player in water treatment. Its systems are now used in cities such as Tianjin, China, and Magtaa, Algeria...
Going to the Dogs Some scientists acquired their fascination with dogs directly, but Hare's grew out of his research on chimpanzee cognition in the late 1990s, when he was part of a team of primatologists led by Michael Tomasello, now at Max Planck. A chimp can follow the gaze of other chimps and figure out what they can and cannot see. That's a skill that seems to be limited to great apes and humans. Tomasello and his team wondered if such a rare ability extended to hand gestures and tested chimps to see if they could understand pointing...
...leading soft-drink brand from 1958 to 1977, when India's business environment turned nationalist. After the government demanded that Coke reveal its formula and become a minority owner, the company bolted. Pepsi jumped into India in 1988 as a joint venture with a state-owned enterprise and Voltas, part of the Tata Group conglomerate. In Coke's absence, the company gradually accumulated market share...
Another key--and another classic from the Coke playbook--has been keeping things cold. In India and China, tradition and a shortage of refrigeration mean that Coca-Cola is often drunk warm. In parts of China where cold drinks are traditionally considered unhealthy, it is even boiled and served with lemon or ginger. So coaxing consumers to drink cold Cokes--the company says 3°C is ideal--was part of the estimated $400 million that was spent on sponsoring last year's Beijing Olympics and related advertising. As sales rebounded in India, bottlers added new technology, including superinsulated retail refrigerators...
...unhealthy economy, a single lost job becomes infectious, combining with others and spreading through family, neighborhood and community. Widespread cutbacks in spending by families mean lower demand for businesses and lower tax revenues for the government. This belt-tightening means fewer car sales and thus fewer jobs for car-part makers. It means less government spending on infrastructure and other public services, including economic development. The sum effect is less available work for job seekers--a perfect vicious circle. For a well-educated job loser like Whitfield, it can mean a permanent drop in earning power and standard of living...