Word: partnering
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Dates: during 1990-1999
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Virgin is not expecting a kind welcome in the City of Brotherly Love. In Britain, where the company launched its cola 20 months ago, a May industry report gives Virgin just 4% of the market after a bruising battle with Pepsi, Coke and its British partner, Cadbury Schweppes. Although Virgin is a good marketer, distribution is critical--an area in which Branson met his master. For instance, Virgin was not able to get shelf space in half the British supermarkets--no small problem when four grocery chains control more than 60% of the market. The reason: Coke and Pepsi locked...
...speech dressed in a bunny suit? He admits he will do almost anything to advance his companies. It's an act that plays well, and compared with the standard model overstuffed British executive--well, the comparison just isn't fair. Sir David Frost, the transatlantic television personality and partner in Virgin Radio, says, "Richard has always presented himself as a rebel against the Establishment, although now he is an establishment...
...Xiness the next time she gets in front of the camera. The self-deprecating comic and star of the film The Truth About Cats & Dogs is tackling her first dramatic role in the gritty upcoming movie Copland. She will play a police officer who'd better not slack. Her partner? Sylvester Stallone...
Netanyahu won because a majority of Israelis gradually stopped believing in Yasser Arafat as a peace partner. But a clear majority of voters--including many who backed Netanyahu--want negotiations to continue. And they remain prepared for painful territorial concessions, should Arafat finally prove himself a worthy partner. For Netanyahu to reclaim Israel's vanishing center, he will have to overcome the vehement opposition of many of his closest supporters. Should he succeed, he will rescue the country from its greatest danger: its suicidal divisiveness...
...success of Ben-Shachar's training partner was not the only interesting element of their alliance. The world champion was a Pakistani Muslim, Ben-Shachar an Israeli Jew. "We had many interesting discussions about this," Ben-Shachar remembers. Through tournaments, he also met and befriended the Jordanian squash champion. "And then wasn't now," he points out. "Now there is peace, but then it was a little more difficult...