Word: partnerized
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...competitors' likely actions - and how they may interact to affect a car's performance, before and during a race. The program spits out possible options, and assesses their chances of success. Now that racetrack technology is coming to the equally fast-paced world of business. McLaren and its partner, British software company SmithBayes Ltd., are this week launching a business version of the team's "decision-engine" software. They believe that many companies, across a number of sectors, compete in environments not too dissimilar from F1 racing: countless variables and constant volatility. "Businesses make a lot of strategic decisions that...
...partner push comes as competition is pushing back. Microsoft is waking to the ad-revenue world, legions of Web 2.0 start-ups are dreaming up useful new tools, and Ask.com and Yahoo! are closing the gap in search. "People have been brainwashed that search can't get any better than Google," says Ask.com CEO Jim Lanzone. Ask has dumped its gimmicky Jeeves icon and zoomed in on search, sensing an opening...
...businesses that are still offline oriented. Online advertising, though growing fast, represents just 6% of total ad spending. So Google is going retro, ramping up its video-ad program, launching a major radio-ad service and testing ads in print. "We start with the premise that we should partner with everybody," says Tim Armstrong, Google's vice president of ad sales, who helped close the deal with MySpace...
...service in 700 of its 1,840 U.S. stores. "The growth of this category has been in the general neighborhood of 10%," says Mike Mullinax, national installation manager in the custom home-organization division of Home Depot. Indeed, says Greg Alford, a senior partner with the Peachtree Consulting Group, a market-research firm based in Atlanta, "garage-organization projects are the fastest-growing segment of the home [renovation] industry." The average cost of a Home Depot makeover is in the $1,000 to $2,000 range, says Mullinax, adding that the chain is "trying popular prices" to target the majority...
...University of Nancy before attaining the classical educational polish of the French political élite: a degree from the Institut d'Etudes Politiques de Paris and another from the Ecole Nationale d'Administration (ENA), where her class included the current Prime Minister, Dominique de Villepin, and her partner, Socialist Party secretary François Hollande. She met Hollande there in 1978 and had their first child...