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...sector. Some agencies began creating brands before the recession, but the trend has picked up steam as a severe ad slump has forced them to explore alternatives to the traditional fee-based business model. "We are all looking to create new revenue streams," says Guy Barnett, a Brooklyn Brothers partner. "We need as many business models as we can get." Adds David Elms, a media-industry partner at consultants KPMG: "I understand the logic behind it, and I can see it continuing to happen...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

Hillcoat does make one important addition to the story: flashbacks to what life was like when the Woman (Charlize Theron) was still alive. They weren't good times--the world was well on the way to environmental ruin--but at least the Man still had a partner. Theron's presence may be a nod to producers who wanted a female star in the picture, but it's not entirely successful in terms of adhering to McCarthy's intent. Theron is graceful as always, but meeting the Woman only makes her absence more troubling and alters our relationship with...

Author: /time Magazine | Title: The Road on Film: Beautiful, Bleak | 11/30/2009 | See Source »

...bought a 47.2% stake in the tainted company for $600 million in a government auction in April. If the fraud money reappears as assets in the name of the company, its good news for Tech Mahindra, which paid a huge sum for Satyam and its liabilities, says Suresh Talwar, partner at Mumbai-based law firm Talwar Thakore & Associates, Satyam's corporate counsel until 2006. It could be a bonanza for shareholders, too, in the form of dividends or bonus shares, he says. Judging by the scale of the fraud and India's lethargic judicial system, any windfall could still...

Author: /time Magazine | Title: Satyam Computer Fraud Grows to $2.5 Billion | 11/27/2009 | See Source »

...speech to the nation, General Stanley McChrystal, the top U.S. commander in Afghanistan, will testify before Congress along with other Obama national-security heavyweights. They'll have to convince skeptical Americans - as well as NATO allies at a Dec. 7 meeting - that Afghan President Hamid Karzai is a solid partner in the war effort. That's a daunting task in light of allegations of corruption enveloping him, including the disputed August election that gave him a second five-year term...

Author: /time Magazine | Title: Obama Weighs the Cost of an Afghan Surge | 11/25/2009 | See Source »

...recent Friday afternoon, my partner and I lined up on 34th Street in Manhattan and took a BoltBus to Philadelphia for date night. The bus left on time and was packed with people hunched over their netbooks and PDAs. Even the one bit of trash I saw was upscale: a lipstick-smudged Starbucks cup. And the $20 round-trip fares made it a lot less painful to pay our babysitter when we got home...

Author: /time Magazine | Title: Pimp My Bus Ride: Hip Intercity Motor Coaches | 11/23/2009 | See Source »

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