Word: partnerships
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...Marine Corps before starting work as a newspaper journalist, initially in order to fund his fiction writing. He switched to television journalism after a decade in newspapers and moved to Washington with the Public Broadcasting Service (PBS) in 1972. He began his collaboration with Robert MacNeil—a partnership that led to the 20-year run of the “MacNeil/Lehrer Report”—when the two covered the Watergate hearings in 1973. Lehrer has remained with the show, now called “The NewsHour with Jim Lehrer,” as the sole...
...vision of North America is also remarkably similar to Martin's. After posing with Bush and Fox near the weathered steps of the Kukulcan temple, built by the Mayans at Chich?n Itz? more than 1,000 years ago, the PM threw his support behind the Security and Prosperity Partnership approved by the three countries a year ago as a step toward managing the integrated North American economy. Said Harper in his best policy-wonk style: "We have got to think continentally...
...those who know Batali only as the host of how-to cooking shows where he prepares uncommon Italian dishes--Paduan gnocchi, quail with peas, something called lamb squazetto and literally thousands of others--the NASCAR partnership will come as a surprise. (As will some of the dishes in the new cookbook, which include mudslide pie made with Oreos and graham crackers.) But Batali's visits to NASCAR events to research the book revealed--not least to him--that his appeal transcends foodies or Italophiles. Last June, just before he threw the green flag at the NASCAR event at Pocono Raceway...
...Batali and his friend had decided to throw a dinner for the drivers. "We handed out little cards with an invitation to all the drivers' motor homes," says Batali. "And they came. It wasn't like we checked with NASCAR." But when it came time to put together a partnership deal, it didn't hurt that Batali already knew Brian France, NASCAR's CEO. A couple of years earlier, France had paid Batali to cook his wife's birthday dinner on the couple's boat in Key West, Fla. (Batali does six or seven such private meals a year...
Vultaggio treats the battle for supremacy in the $3.5 billion ready-to-drink tea category like a heavyweight bout, and he plays the role of the trash-talking underdog. He dismisses Lipton (made by Pepsi and Unilever) and Nestea (a Coke-Nestl partnership) as "garbage." His advice to Coke: "Fire those people [the marketing executives]. Put them on a truck, and run them south. They're out there covering their asses." Vultaggio gloats about the fate of Snapple, once a proud independent like Arizona, that was swallowed and spit out by Quaker Oats and is now part of Cadbury-Schweppes...