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...Hispanics in the U.S. "live in two worlds," says Alex Pallete of the Hispanic ad agency Vidal Partnership. But their Latin world is remarkably diverse, which means that advertisers must hit common cultural cues and appeal to U.S. Latinos' shared values and experiences-like close-knit families or having loved ones in another country-while reinforcing the brand identities that Hispanics recognize. Casting agents often seek neutral accents and ethnically appropriate actors who appeal to a broad spectrum, a task more complicated than it seems, even though about 67% of U.S. Latinos are of Mexican heritage. In some Latin American...

Author: /time Magazine | Title: Selling in Spanglish | 3/28/2005 | See Source »

...addition to continuing its contributions to the Charitable Fund, Harvard has agreed to begin a partnership with the Cambridge Public Schools to enhance the science curriculum, and committed itself to mitigating the traffic and noise concerns associated with construction...

Author: By Natalie I. Sherman, CRIMSON STAFF WRITER | Title: Harvard Donates To Agassiz | 3/23/2005 | See Source »

...nuclear weapons in exchange for economic and trade incentives. Until that time, the hard-liners in the Administration had regarded the European efforts with a mixture of amusement and disdain. For now, Washington has joined the "EU-3" effort, though it holds out the possibility of ending the partnership if that doesn't bear fruit...

Author: /time Magazine | Title: Condi on the Rise | 3/20/2005 | See Source »

...letter also alleged that CCSC had approached Harvard and MIT seeking an educational partnership, only to be rebuffed...

Author: By Brendan R. Linn and Alan J. Tabak, CRIMSON STAFF WRITERS | Title: Charter School Stirs Controversy | 3/17/2005 | See Source »

...partnership is just the latest of a series of joint programs involving Harvard and Mexican scholars...

Author: By Daniel J. Hemel, CRIMSON STAFF WRITER | Title: Summers Treks to Mexico for Alum Bash | 3/7/2005 | See Source »

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