Word: parton
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Dates: during 1940-1949
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Looking them over, bustling little James Parton got an idea. Parton, onetime Harvard cross-country runner ('34) and wartime lieutenant colonel, had been a TIME staffer since 1935, was then Los Angeles bureau chief. He figured that combining the most successful giveaways would be one way to establish a profitable citywide newspaper with ready-made readership and advertising revenue...
...give his idea a trial, Parton quit TIME last year, organized the Los Angeles Independent Publishing Co., raised a stake from 55 investors,* and bought a chain of seven twice-a-week giveaways in the rich Santa Monica Bay area of Los Angeles. Then he hired some high-priced talent, including ex-Hearstling Merrill Lord as general manager and the Los Angeles News's Charles Judson as executive editor, to help turn his giveaways (circ. 42,000) into good newspapers...
...India, even more than in most countries, it is hard to see the play of present politics in the scene of daily life. Young (31), pretty Margaret Parton of the New York Herald Tribune has eyes to see India's complicated story. Reporter Parton took a look at Koti State, in the Himalayan foothills, which holds an annual festival for the Hindu god Sipi...