Word: parton
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Dates: during 1960-1969
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Five years ago, when James Parton and associates came out with a bimonthly magazine exclusively devoted to history, their publishing future seemed hardly more hopeful than the starting stake ($64,000) and their first print order (80,000 copies). After all, how many history buffs were there around-and how many of them would take a magazine that cost $2.95 a copy? By last week, reviewing American Heritage's past and present, Publisher Parton, 47, could supply a jubilant answer: history...
...America is on a history kick," said Parton, a onetime TIME staffer, and produced figures to prove it. American Heritage Publishing Co., Inc., which did $448,000 worth of business in 1955, reached $7,125,000 last year; Publisher Parton predicts an $8,000,000 to $9,000,000 gross for this year. The hardcover, adless American Heritage, which now sells for $3.95 and can break even with 105,000 subscribers, has 310,000 subscribers. Horizon, a sister magazine launched in September 1958, is equally intellectual (it is devoted to ideas and the fine arts) and just as expensive...
...Parton and his colleagues, among them Author-Historian Bruce (Grant Moves South) Catton and Joseph J. Thorndike Jr., onetime managing editor of LIFE, are busily hatching plans to make their sort of publishing even more successful. Last fall they branched out into television as advisers on a special series of hour-long historical dramas, have helped produce the pilot film of a half-hour TV series on the Civil...
...teen-agers are responding every bit as enthusiastically as their elders; the second book in this line (Indians of the Plains) has already gone out to 25,000 subscribers in advance of the April 15 publication date, and 50,000 more copies are in the hands of bookstores. Says Parton: "It's mass historia...