Word: parts
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Dates: during 1980-1989
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...large Hispanic community -- which watches 32% more TV than the rest of the population, according to a survey commissioned by Univision, a Spanish-language network -- been courted more aggressively by mainstream TV? One reason may be the proliferation of Spanish-language TV stations (130 outlets broadcasting full or part time in Spanish), which have siphoned off a portion of the available audience. The Nielsen ratings, some charge, have long underestimated the Spanish-speaking audience, thus giving the networks less incentive to program for it. Equally problematic is the dearth of Hispanic writers and producers who have the experience or clout...
...Heat, and the grosses for those theaters have sizzled. "The studios have re-evaluated their outdated perception of the 'ethnic' audience," says Columbia Pictures Executive Katherine Moore. "We now realize that Hispanics aren't a segregated group that attends only films that relate to them. They're a permanent part of the moviegoing population...
...spoke in calo, street jive from the streets of East L.A. -- a mix of Spanish, English and Gypsy," he says. "They asked me if I could dance, and I hit a perfect set of splits, turning the brim of my hat as I came up." He got the part...
Olmos' next role was as star of a PBS special, The Ballad of Gregorio Cortez, a true story about a Mexican cowhand who became the object of one of the biggest manhunts in Texas history, all because of an incorrectly translated word. He threw himself into the part with characteristic fervor, studying old newspaper clippings and photographs for clues to Cortez's inner state. The most audacious touch, perhaps, was the decision to have Cortez speak Spanish throughout the movie -- no subtitles. "I wanted to put non- Spanish speaking viewers in the same predicament as the law-abiding citizens...
Thanks in part to the million dollar-plus annual salary he receives for Vice, Olmos has also begun to realize the goal of developing his own films. After Gregorio Cortez, he teamed up with Bob Young to form YOY Productions. YOY has several movies planned, among them The Miracle, about a love relationship between a Central-American revolutionary and a priest, and Birds of Paradise, a psychological drama set in Papua New Guinea that Olmos describes as a "cross between African Queen and Raiders of the Lost Ark." Also in the planning stages: an adaptation of Cervantes' Don Quixote directed...