Word: pasadena
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California Institute of Technology Pasadena, Calif...
Your otherwise accurate magahogan [on Disc Jockey Jim Hawthorne] is far afield in its translation of the name of the home of Hoganites. It is Pasahogan, not Pasadena-hogan as reported in your May 10 issue...
...Hawthorne, a young Pasadena disc jockey, used to be bored with his job ($85 a week). Sometimes he would sign off with a sneer: "This is KXLA, the 10,000-watt jukebox." But he is bored with his job no longer...
Whatever adults-and sponsors-may think of such carryings-on, Hawthorne and his peculiar banana-split lingo have become the rage of Southern California's younger set. Most popular root word is "hogan" (example: "I was driving my carahogan in from Pasadena-hogan so I could get a hoganburger"). The young folks also overwork Hawthorne's favorite adjectives: keen, peachy-keen, and oh-so-peachy-keen...
...Kind of Oil. A lusty backslapper, who likes to give a party a night in his 8-room bungalow at Pasadena's Huntington Hotel, Taylor has lately been barnstorming the U.S. to rouse businessmen on a new phase of labor relations. Says Taylor: "When a man spends about one-half of his waking hours . . . [on a job] that is so routine and boring that he can hardly stand it ... where he has no real sense of contributing to the economic life of the community . . . he is very likely to become unhappy and dissatisfied...