Word: pasadena
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...serve both science and industry. Take the Pathfinder probe. Costing a reasonable $150 million, this ; robotic land rover will parachute to the surface of Mars in 1997 and roam around sampling the planet's atmosphere and geology. Says Larry Dumas, deputy director of the Jet Propulsion Laboratory, in Pasadena, California, where Pathfinder is being developed: "You're getting back to a scale of spacecraft that we really haven't seen since the early days of the space program." And the rover technology has already been copied by industry for use in places -- like hazardous-waste spill sites -- where people dare...
American firms are also beginning to capitalize on their strong points. "Service is an unappreciated American specialty," says Eric Lesin, president of AAC Systems, based in Pasadena, California, a company that sells computerized cost-control systems for large telephone networks. "Sony can snap out a Walkman, but they can't send you a technician to fix it." The priority given by foreign buyers to quality and service allows American exporters to de-emphasize price cutting, which is one reason export-related jobs in the U.S. pay on average 17% more than jobs that produce goods sold only domestically...
...further growth of American trade will also require sustained attention on the outside world, which the debate over NAFTA went some way to promote. . Not long ago, Pasadena's Lesin had trouble cashing a check from Puerto Rico at his bank, where employees thought it looked kind of foreign. "Do you even know where that is?" Lesin asked. "Sure," replied the manager. "Next to Argentina." Note to some Americans: To get on the road to riches, the first thing you need...
...haven't gone home for Thanksgiving since I came to Harvard because, until recently, home was in Pasadena, Calif. And cross-country travel is simply not cost effective when it means only three-and-a-half days of home cooking...
Katie DeLellis, Harvard (So., F) Pasadena, Calif.--Assisted four of the team's five goals against Pennsylvania. --Compiled by the Ivy League office