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...trademark may be a soccer ball rather than a football, but nonetheless, Pele, 45, has been tapped to be grand marshal of the Tournament of Roses Parade in Pasadena, Calif., next New Year's Day. The Brazilian megastar, who led his country's team to World Cup victory three times and scored 1,281 goals in his career before retiring in 1977, follows such past marshals as John Wayne (1973), Gerald Ford (1978) and Lee Iacocca (1985) in kicking off the show. "To me it is like another World Cup," said Pele, who flew to California to accept his latest...

Author: /time Magazine | Title: People: Oct. 27, 1986 | 10/27/1986 | See Source »

Still, a dog's life is subject to cultural differences. What is adorable in Pasadena might be pronounced delicious in Pyongyang. Whether a cat ends up in a lap or a wok is a matter of local custom. There are moments when Serpell seems to harbor a hidden vegetarian agenda. His descriptions of the insensitive technology of pig farming and "porcine stress syndrome" take the fun out of a ham sandwich. Yet In the Company of Animals is not intended to change our habits but to open our minds. Historians, psychologists, sociologists and Lady Beaverbrook may resent Serpell's romp...

Author: /time Magazine | Title: Pet Theories and Pet Peeves in the Company of Animals by James Serpell | 8/18/1986 | See Source »

What if a large asteroid or comet is discovered heading toward the earth? At the AGU meeting, Shoemaker and Colleague Alan Harris, of the Jet Propulsion Laboratory in Pasadena, Calif., suggested that the intruder could be diverted by landing a thrusting device on it. As a last-ditch effort, they say, a small nuclear warhead could be detonated on or near it. Says Shoemaker: "We have the technology to do that right now." But if the explosion simply broke the meteorite into large chunks, the danger would only be multiplied. "The more prudent solution," says Harris, "is to burrow...

Author: /time Magazine | Title: Science: Dealing with Threats From Space | 6/9/1986 | See Source »

...must not exaggerate. Scientists at the Jet Propulsion Laboratory in Pasadena will not be twisting dials. With a spacecraft rounding Uranus at 42,000 m.p.h. 2 billion miles away, they prefer the sureness of digital to the romance of analog. And yet it is a small modern pleasure to see waves of the future meet some resistance. The new Lincoln Mark VII LSC has gone back to analog gauges. In the year of old Coke and narrative radio, hail the return of the analog watch...

Author: /time Magazine | Title: Essay: The Joy of Analog | 5/26/1986 | See Source »

...Europe. At the Fontainebleau Hilton Resort in Miami Beach last week, Kenji Seki, a Los Angeles restaurant manager, was enjoying the sun and surf. Three weeks ago, he canceled a trip to Monte Carlo because he was wary of traveling abroad. When a group of women from Pasadena, Calif., arrived at the Santa Fe Opera Theater last week, a member of the group explained that "we're supposed to be in Madrid, but we came here instead...

Author: /time Magazine | Title: Hitting the Road, Seeing the Sights | 5/19/1986 | See Source »

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