Word: pasadena
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Goldberger is the most recent, but by no means the only scientist to succumb to the lure of the brainy powerhouse in Pasadena. In fact, Caltech was fashioned from a vocational school into an exclusive West Coast scientific preserve during the early 1900s by deep-thinking migrants from back East. Most notable among them: Chemist Arthur Noyes, a former acting president of the Massachusetts Institute of Technology, who became the first academic vice president of Caltech; University of Chicago Experimental Physicist Robert Millikan, whose prestige attracted many to the young school; and Astronomer and Cosmologist George Ellery Hale, the school...
...sought out for advice by business and government. Faculty members are permitted up to 52 days annually of outside consulting work, which supplements salaries averaging $28,100. Caltech's past president, Harold Brown, was so well known as a top nuclear-weapons specialist that Jimmy Carter whisked him from Pasadena to become Secretary of Defense. Large high-technology companies, such as Beckman Instruments and TRW, both founded by Caltech alumni, value their close ties to the campus. So too did Los Angeles Businessman Norman Church. Wrongly accused of drugging a horse that won a local race, he appealed to Caltech...
Most employees like the idea, but some workers and union leaders seem skeptical. Says Mildred Corriveau, a vocational nurse at one of the 151 nursing homes owned by Pasadena's Beverly Enterprises, whose employees get 5% bonuses each month for showing up on time: "It's not enough money to persuade a person to come to work. I think we will still have as much diarrhea as we used to." For some folks, no reward can match the luxury of loafing...
...money, however, is not the goal of most marketeers. Like the Hollywood stars-Lucille Ball, Barbra Streisand, Suzanne Somers and Redd Foxx-who are chauffeured to the flea market at the Rose Bowl in Pasadena, they are having fun, wheeling and dealing away an afternoon...
...main drain is Ambassador College, which costs $20 million a year to maintain. In April, Garner Ted decided to shut down the lavish Pasadena campus and move to Texas. Herbert figured the move was illadvised, rescinded the plan and sacked his son. But Herbert has nearly destroyed the school in order to save it. First he decided to close it completely, but now it will shift from a four-year course to various shorter training programs. The full-time student body is being slashed from 1,120 to 250, the faculty from 177 to 25. Long-sought liberal arts accreditation...