Word: paso
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Want a piece of the cutthroat running-shoe market, dominated by big brands like Nike, Adidas and Reebok? Try giving your sneakers some steroids. Spira Footwear, a four-year-old company based in El Paso, Texas, makes the world's only shoes with actual springs in the soles. The springs act as shock absorbers, reducing the stress on your feet. Spiras feel so good, they're illegal--at least to some. USA Track & Field, which sanctions some 4,000 road races each year, has banned Spiras for violating Rule 143 (3)(a), which states that "no spring ... may be incorporated...
...sent the sample to his brother Andy, an El Paso lawyer. Andy was sold. He raised $6 million from 250 investors, most of them friends in El Paso. (Andy became Spira's CEO; David stayed on as president.) Last summer Spira hired veteran shoe developer Dan Norton, fresh from a stint with Adidas in Germany. Norton has tailored sneakers for Olympic champions like Carl Lewis and Sebastian Coe. It was like A-Rod signing with the Kansas City Royals. Under Norton's guidance, Runner's World named Spira's Genesis II shoe best update for spring...
...looks good on college résumés,” says Victoria A. Butler, 16, of El Paso, Texas. A rising junior, she plans to apply to Harvard for the Class...
...opponent of Franklin Roosevelt and the New Deal. And it was a reason to respect knowledge: O'Connor's mother Ada Mae, a college graduate, would read to her from the New Yorker and the Wall Street Journal, and when Sandra was 5 years old she went to El Paso, Texas, where she lived with her grandmother and went to Radford, a private girls' school...
Just as home-grown chefs are gaining favor, so domestic place names provide the new exotica on menus. Banished are the evocative references to such shrines as Burgundy, Provence and Lyons. Instead, the places dropped are likely to be El Paso, Iowa, Michigan, Memphis, Albuquerque, the Arizona Badlands and even the Bronx, where small farms and greenhouses supply endive and herbs to tony Manhattan restaurants and markets...