Word: passarani
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...Such tactics may help fatten corporate profits, but they hurt consumers, says Ilaria Passarani, health policy officer at the European consumer organization BEUC. "These measures represent a huge cost for patients and healthcare systems," she says. "These major drug companies should be focusing on innovative medicines, but this report says they actually spend 23% of turnover on marketing and promotional activities, a third more than the 17% they spend on research and development...
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