Word: passate
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...find out how the first generation of HD radio sounds, I took a ride in a Volkswagen Passat equipped with a Kenwood radio and a KTC-HR100, a $500 tuner about the size of a paperback book. The KTC-HR100, due out in January, will be the first HD-radio tuner. In March JVC and Panasonic plan to sell radios with the HD tuner built...
...Pitch to the Rich" [TIME Global Business, December], Volkswagen asserts that many of the problems its cars have are minor and that the cars perform solidly over the long haul. I purchased a 1999 VW Passat GLS V6 earlier this year. It had about 39,000 miles on it. At the time of purchase, I had the car thoroughly inspected. They found no problems. I have not yet reached 50,000 miles and have already had to replace the guts of a back door due to its locking up; the oil cooler due to oil leaking; the sway-bar linkage...
...received a rare lemon. But in the latest survey of three-year depend-ability by J.D. Power & Associates, American consumers ranked VW-brand cars 34th, ahead of only Suzuki, Daewoo, Land Rover and Kia. Consumer Reports, which recommended three VW models in the late 1990s, keeps only the pricey Passat on its list of recommended cars. That's quite a tumble for the Volkswagen Group, Europe's largest automaker, which turns out 5 million units a year under brands including Audi, Bugatti, Seat and Skoda...
...name, fearing that U.S. customers wouldn't have a clue about how to pronounce it. VW has tacitly admitted that they were right. Some of the first TV ads for the Touareg parody the pronunciation (which, for the record, is tour-egg). VW says Americans had difficulty pronouncing Passat when it launched. (Never mind fahrvergnugen.) But that doesn't dispel the sense that VW's marketing department is in triage mode. VW named the Touareg for a rugged tribe of African nomads. But it turns out that the tribe held and traded slaves until the 20th century--a poor association...
...change it, fearing U.S. customers wouldn't have a clue how to pronounce it. VW has tacitly admitted that they were right. Some of the first TV ads for the Touareg parody its pronunciation (which, for the record, is "tour-egg"). VW says that Americans had difficulty pronouncing Passat when it launched. But that doesn't dispel the sense that VW's marketing department is in triage mode. Touareg, it turns out, also refers to a rugged tribe of African nomads that held and traded slaves until the 20th century - a poor association for a company that used slave labor...