Word: passionate
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...Their obscurity should come as little surprise. Just as he did in The Passion of The Christ, Gibson is using relatively unknown actors in the film (in which the actors speak only in Yucatán Maya), many of whom either are Mayas or are descendants of other New World tribes. "It brings an honesty and a valuable reality to what we?re doing," Gibson tells TIME, which was given the first exclusive look at the Apocalypto production for an upcoming story in the magazine. "These characters have to be utterly believable as pre-Columbian Mesoamericans...
...says Gibson, as a Maya dialogue coach from a small town in the Yucatan stands behind his director's chair, he's hoping Apocalypto, set for release this summer, will make Maya language and history as "cool again" as The Passion of the Christ made The New Testament. Without the religious controversies that swirled around that film, of course. But even if Gibson fails to make Maya hip, he's almost certain to make some unknown actors very famous...
...firm R.O.S.A.E. tracks cosmetics consumers' behavior for companies including L'Oréal, Guerlain and Estée Lauder, is like going to the movies with a director. In Casablanca, you may see Ingrid Bergman and Humphrey Bogart romancing, but the director sees a wide-angle close-up sequence. Aron's passion is prowling the aisles to understand what makes shoppers reach for their wallets. At a Sephora perfumery in central Paris, for example, Hugo Boss's new men's fragrance, Energize, is thoughtfully organized on stand-alone shelves complete with dipsticks for sampling. Don't be fooled: that little five-shelf...
...rights to three years of English cricket went for $384 million last summer, to Rupert Murdoch's British Sky Broadcasting. Nimbus' record-breaking offer is indicative of unimaginable sums of money that Indian cricket, with its vast and ever more affluent fan base, is able to attract. "The passion that India has for the game is greater than any other country has for any sport," says International Cricket Council (ICC) chief executive Malcolm Speed. "Factor in the billion-plus population and an economy growing by 7 to 8%?and what that means for the value of TV rights, advertising...
...Could those human sacrifices cause as much of a stir among the politically correct as what some saw as anti-semitism in Gibson's depiction of the crucifixion of Christ?? "After what I experienced with The Passion," he says, "I frankly don?t give a flying f--- about much of what they think."? Yet Apocalypto promises some surprises. The film, which Gibson co-wrote with first-time screenwriter Farhad Safinia, is an allegory about the collapse of civilizations--with warnings about environmental abuse and political fear-mongering, not the sort of thing to comfort conservatives. And the obvious care that...